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Dogwatch Special: Busby Joins Interview with Matt Cutts

Our adorable canine friend Busby was on his flight to Caribbean for a vacation when his mobile phone rang. He found out his editor has sent him a scoop saying: “BUSBY ALERT! Matt Cutts is allegedly besieged by media men.” Considering the urgency of his mission to win the Busby SEO Challenge, he quickly ordered his pilot to head towards Google Headquarter to rescue the guy who can help him unravel the secrets of SEO. His competitors might be doing something foul to pull him down in the contest, he thought.

Wearing a reporter suit with mic ready on his hand and camera man on his side, he expected a crowd of reporters and paparazzi surrounding his subject. To his surprise, it was only his good old friend from USA Today doing an interview with Google's SEO Star. He has learned that his media pal was only trying to solicit some valuable information about Google optimization techniques for everyone who has a website. For the sake of Busby SEO Challenge, he thought it was worth his time to listen and pick up helpful tips from the SEO Guru.

Busby learned these five easy tips to improve visibility in search rankings:

1. Think about what people are going to type in to try and find you
2. Fill in your title tags and description
3. Get other sites to "link" back to you
4. Create a blog and post often. With a blog, you can link back to your site and offer links to others
5. Use free tools to help you get your site found

In the interview, Matt also advises against keyword stuffing which can have your site removed from the index. He also clarified some common misconceptions about getting a website found on Google. One is that you don't have to pay to rank since Google crawls all websites for free. Another is that there are a lot of ways to have your sites found by Google quickly and it will only take days, not months.

After the interview, Busby learned a bunch of things that he couldn't find somewhere else. But yes, he will still continue to journey around the world and the web for adventures to make him the next SEO superstar. Busby's prospects to win the Busby SEO Challenge is becoming more excellent.

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